Process makes perfect.

Years in this business have taught us a few things about how to do the very best work for you.

Understand Define Create Perfect

First, we understand.

Our process starts with your needs. Together, we define where your opportunities (and constraints) are, what’s worked in the past, and what’s needed for future success.

  • Explore needs and goals
  • Pinpoint the right mix of services
  • Plan and scope the resulting projects

Next, we define.

Here we build the foundation for what we’ll create. We’ll identify where your gaps are and what inputs we’ll need, then craft the strategic documents that will serve as a compass for the creative.

  • Conduct stakeholder and SME interviews
  • Research and workshop ideas and inputs
  • Craft a messaging strategy
  • Create content strategy and content plans
  • Write asset briefs
  • Embark on concepting explorations

Then, we create.

Now the groundwork has paved the way for creative to take flight. We embark on the process of creative development, reviews, and refinement together — then celebrate achieving our shared vision.

  • Write and design the creative deliverables
  • Iterate through creative reviews
  • Publish the work
  • Assess performance so we’re continually improving

Finally, we perfect.

After each project’s completion, we go back and consider how we can make the next project even better.

  • Gather team feedback
  • Conduct a lessons learned workshop
  • Celebrate bringing our shared vision to life

Success starts with relationships.

If you value high-quality content as a competitive advantage, seek long-term partnerships, are willing to have ideas challenged, and are keen to co-create collaboratively, then we’re going to work wonderfully together.

Are you a fit?

Engagements begin at $15k
Annual content budget of at least $60k
Fees based on project value (not hourly)

At the helm.

Jen Jackson

Partner, Client Services

With extensive agency roots and over a decade of sustainability experience, Jen has a keen understanding of sustainability messaging, content strategy, and client relationships. When she’s not caring for clients or nurturing Right On’s own brand, Jen savors every chance she can get to get outside and go running — around Birmingham, on its wooded nature trails, or wherever her travels take her.

Kim Grob

Partner, Creative Services

Kim helps our clients’ creative dreams come true. With the mind of a strategist and the heart of a storyteller, she brings creative business ideas to life and sets the vision for Right On’s team. When Kim’s not helping clients reach new storytelling heights, you can find her writing poetry, wandering through nature, and backpacking with her family.

Beth Lopez

Creative Director

Beth leads our creative team’s day-to-day efforts and supports them in taking their work to a 10/10 every time. She brings an extensive agency background to the table and has worked with every size and variety of brand imaginable. At Right On, she keeps a sharp eye on strategy and ensures it’s brought to full fruition in our creative. Beth loves fostering a collaborative culture at Right On and clears her head after hours by spending time in the mountains.

Pati Goodell

Director of Operations

Pati possesses an exceptional eye for detail and manages to always think three steps ahead. At Right On, she leads our business operations and project management. She brings decades of agency experience to this role, having managed a broad range of projects, including strategy, creative, UX, web development, and software development. Having traveled around the world, Pati and her family have settled in a picturesque town in Mexico.

Debbie Castleberry

Finance Manager

Debbie puts her impeccable financial acumen to work daily at Right On, where she manages our financial data and keeps the team well-informed to make key business decisions. Debbie has honed her skills in international accounting firms and local nonprofits alike. She also makes good use of her planning skills on National Parks adventures with her husband and sons.